The EU is probing if Meta’s changes to its “pay or consent” model are enough to comply with the Digital Markets Act.

Generative AI drives new Meta ad solutions AI enhances Advantage+ features, upgrades video generation and adds voice features to business AIs.

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could generate over $10 billion in ad revenue by 2028. Wall Street analysts ...

Meta Platforms META is adding channel subscriptions, promoted channels and ads in Status in the WhatsApp updates tab, which is now used by 1.5 billion people globally.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used to show you ads.' ...

Messaging app WhatsApp will see ads and subscriptions roll out on the platform, owner Meta announced.

Meta brings ads to WhatsApp WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC. The company announced Monday that businesses can now run status ads in ...

Meta is rolling out advertising and paid features in WhatsApp’s Updates tab, marking a formal break from its long-standing 'no ads' stance.