Put together a digital press kit that showcases your brand in the best way possible. Control the narrative around your brand no matter where you show up in the media with a quality press kit.

An online press kit is an important way to make sure your story gets told correctly to all your important constituencies. Q: Should every company produce a press kit as part of their Web site? A: Yes.

To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website. What should you include in it? Here ...

Create the press kit by putting all of this information together in a folder, on a CD or DVD or in a separate directory on your website. You might want to do all three, depending on how the press ...