According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

While many food manufacturers remain in experimental phases, industry leaders like Nestlé are deploying AI across operations ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for ...

New York – May 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its seventh Annual Marketing Report, revealing how marketers are taking action to ...

LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from ...

Dive Brief: Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The ...

Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net balance of –4.8% of firms cut their marketing budgets, contrasting the ...

YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs and several prominent influencers. The findings indicate major budget shifts toward influencer ...