Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Price is key to the rise of private-label products, but so is sleeker packaging that can make it harder to tell name-brand ...

As AI makes it easier to generate, replicate, and scale design, the rarest resource left is evidence of intent. Brands will ...

That’s the crux of the case made by Empire Skate, which traces the global influence of the gritty New York City skateboarding scene that emerged in the early- to-mid-‘90s. (TIME Studios is an ...

AUSTIN, TX / ACCESS Newswire / June 25, 2025 / In 2025, your logo doesn’t represent the brand. Your face does. Consumers ...

Imagine browsing a modern IKEA catalogue and finding furniture that doesn’t just sit there; it has a mind of its own. For ...

In a world where first impressions count, the smallest details often make the biggest impact. Whether you’re packaging ...

A husband and wife who purchased a $3,000 M4 MacBook Pro from Best Buy claim that a used, older model was inside its sealed packaging. Morebell (@morebellsmel) uploaded a series of viral TikTok ...

Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General ...

Aifunghi is launching at 3 Days of Design "We wanted to make it – although I hate the word – a little bit more sexy," said Bart Schilder, who started Aifunghi alongside his wife Marije.

But the designer of the previous logo has recently called the rebrand "reckless". In 2018, Burberry revealed a new wordmark designed by Peter Saville.

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...