With the NFL pre-season kicking off later this month, Nike is treating select fan bases to team-specific footwear. Nike ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Before he's expected to pass the torch to his son, Shedeur, 'Prime Time' had one of the most noble gestures by honoring his ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

Earlier this spring, Sanders and James partnered on the Nike LeBron 21 "Prime 96" colorway. Nike applied Sanders' primetime aesthetic to James' 21st signature basketball shoe. The shoe was a smash hit ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...