Cohan’s epic history of General Electric called Power Failure: The Rise and Fall of an American Icon. It spans the ... the value of a first-party data strategy, never mind proving the return ...

Building a successful first-party data strategy But although easier to obtain, accessing real-time, high-quality first-party data from across an organization remains a challenge. Building a ...

But it's not just about avoiding problems. A well-executed data strategy can give a company a significant competitive edge. Of course, building and executing a successful data strategy isn't easy.

However, they frequently fail to consider a key component needed for success: a robust data strategy. Before exploring its role in powering the effective use of gen AI tools, it is critical to ...