Since the Cowboys control their own distribution, they also offer more than the typical team. Elliott's jersey, for example, is available in infant, toddler, kids, youth, men and women sizes.

The NFL’s fan base is 45 percent women. The Dallas Cowboys’ fan base is 47 percent women. ... Ben was among many women wearing an Elliott jersey for the season opener.

For Dallas Cowboys owner Jerry Jones, a risk that he took in 1995 has had a significant payoff in his team's ability to enter into the growing business of women's sports apparel.

The Dallas Cowboys are undoubtedly the most-popular team in the NFL, but even they are apparently no match for the phenomenon that is Caitlin Clark. According to Dick Weiss of the New York Daily ...