Umamusume: Pretty Derby, a Japanese gacha game starring horse girls, has galloped its way into Western hearts and is now topping the Steam charts. Each character is based on a real-life racehorse, and ...

A kawaii gaming setup is more than just a space for gamers. It also offers a joyful blend of comfort, aesthetics, and personality! Inspired by flamboyant anime characters and love of Japanese ...

15 Cute Korean Kawaii Gifts on Meesho, Amazon, Flipkart in 2025 In this article we have listed some of our best picks for cute Korean gifts on Amazon, Meesho, Flipkart in India in 2025. -- India's ...

Chibi is also culturally significant The Chibi figure trend fits perfectly into the world of "kawaii", a Japanese word that means cute or adorable. But kawaii isn’t just about looks.

And kawaii style can be traced further back, the London-based Japanese animator Miki Kato argues in her 2002 essay, “Cute Culture,” to centuries-old Japanese aesthetic principles that prize ...

The kawaii aesthetic and the love for matcha both fulfill a deep-seated need for positivity, creativity, and emotional comfort—turning everyday moments into celebrations of life. From pastel-hued ...

Welcome to HT's latest show, Now You Know, where Ananya Dutta takes you beyond the surface of news stories. You might have come across these subjects before, but have you ever stopped and thought ...

A grassroots aesthetic became a national strategy: a soft power mechanism that leveraged kawaii’s inviting innocence to reframe Japan’s global image.

Kawaii Kon, Hawaii’s largest three-day anime convention, is celebrating its 20th anniversary with an exciting lineup of guests, events, and activities.

Think pastel pinks and purples, Victorian frilly outfits, giant anime eyes — it’s a state of pure cuteness, toeing the line of aesthetic taste. And yet kawaii has persisted, morphed and evolved.