In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

An account manager is an employee who is responsible for the daily management of a customer's account with a business. Read on to learn about their skills and benefits.

Discover actionable strategies for brand differentiation that foster customer trust and build strong, lasting relationships.