Some people who've tried the trend are happy with the results, but it comes with serious risks, experts say. Marie Neidert, ...

PAC Cosmetics, once known primarily among professional makeup artists for its high-performance brushes and tools, has now ...

The quest for longevity has captivated humanity since the dawn of civilization—from ancient Egyptian mummification rituals ...

Below, discover under-the-radar gems like Jodie Foster’s Farmhouse Fresh neck cream, editor-favorites like Michelle Monaghan’s U Beauty serum, and all-time classics like Andie MacDowell’s L’Oréal ...

The actress and entrepreneur reunites with her Girlfriends co-stars to mark her brand Pattern Beauty’s first national TV ...

L'Oreal said it has signed an agreement to buy haircare brand Color Wow to strengthen the group's professional products portfolio. The deal, for an undisclosed sum, will close after the customary ...

Pattern Beauty, the hair care brand co-founded by Tracee Ellis Ross, has released its first-ever television commercial.

The stars of beloved 2000s sitcom "Girlfriends" have reunited to take part in a commercial for Tracee Ellis Ross' Pattern ...

Tracee Ellis Ross served hair cocktails to her old co-stars in her first-ever Pattern Beauty commercial.

While we can’t ignore the power of a well-executed brand campaign—especially one as culturally rich and community-grounded as ...