Generative AI's potential to bolster business is staggering. According to one 2023 estimate from McKinsey, in the coming years it's expected to add more value to the global economy annually than the ...

Take a look at 'The Other Side' Free Content Update Launch Trailer for Broken Ranks, an MMO RPG developed by Whitemoon.

Throughout her career, Danielle Garno has advised global and emerging brands on trademark litigation, influencer deals, celebrity endorsements and commercial collaborations.

The U.S. legal framework, the Deep Seabed Hard Mineral Resources Act (DSHMRA), although enacted nearly 40 years ago, has ...

For a movie that promises a “Rebirth,” the latest Jurassic World plays it frustratingly safe, falling back on the blueprint ...

James Piot has been all over the world with LIV Golf, but this week he's on the PGA Tour. His logos tell that story, too.

Publix, a supermarket chain primarily in the southeastern United States, has two private label brands: the more generic-sounding Publix brand and its upscale private brand, GreenWise. Target has more ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

Ask the publishers to restore access to 500,000+ books. The Internet Archive keeps the record straight by preserving government websites, news publications, historical documents, and more. If you find ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...