The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing ...

Coors Light has a pair of new fashion items for those attending weddings over the Summer, as you can get the Cold Tux and ...

To keep even more of the wedding party chill, the brand is also introducing the BrrrTie – a chilled neck accessory that ...

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

The Cold Tux and Brrr Tie are inspired by a moment from Coors Light’s recent ad campaign, where two groomsmen help wedding guests “choose chill” in the heat of a summer wedding, said Erika Berg Henty, ...

Set any of these beside a famous craft beer like Pliny the Elder (260 calories and 8.5% ABV) or Dogfish Head 60 Minute IPA (190 calories and 6% ABV) and they seem quite light by comparison.

Why is this work relevant for Creative Effectiveness? With $0 in league sponsorships and $0 in player endorsements, Coors Light achieved incredible ROI in advertising value for its timely response and ...

Lawn mowing beer, Dad beer, beach beer. These are some of the nicknames for American light lager, a style commonly associated with mass-produced beer from the Midwest. Clark County brewers are ...

On Friday, party from 8 p.m to close with $4 PopRock shots, $4.50 Coors Light and Coors Banquet and $4.50 White Claw, amid a lively fireworks dance party.