In his latest collaboration with Coors Light, three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick ...

Coors Light's Patrick Mahomes Plunge turns the quarterback's head into an ice bath and a cocktail glass to raise money for ...

Patrick Mahomes is back with Coors Light, and this time, they’re taking the “cold” part of “cold beer” to a whole new level.

The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing the BrrrTie, and it's exactly what it sounds like. More on that later, but ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

According to the brand, the idea for The Cold Tux and BrrrTie were inspired by a recent Coors Light commercial shoot. The spot, seen here, takes place at an outdoor wedding altar where the groom ...

Milwaukee's Miller Brewing introduced Miller Lite, a 96-calorie beer designed to compete with premium brews. It started a ...

Coors Light aficionados know that "when the mountains turn blue" on their cans, that means the beer's "as cold as the Rockies." Well, the same applies to The Cold Tux, which features a "Chill-o ...

Kansas City Chiefs tight end Travis Kelce isn’t on social media much these days, but when he does, he almost always gives ...

A waft of fruity scents surround you as you enter what's known as the flavour kitchen at the Molson Coors brewery in west ...

Coors Light, a beer brand, leveraged a unique opportunity to connect with baseball fans in Canada by turning a broken ad incident involving star player Shohei Ohtani into a successful marketing ...