Ahead of the launch of his first signature sneaker in 2025, Converse is introducing its logo for Shai Gilgeous-Alexander. The budding superstar hand-drew the mark himself, and the mirrored no. 2 ...

The company used to use a wordmark, with the iconic Converse star in the middle of the ‘O.' The star is still part of the logo, but the name is now under a combination of the star jutting up ...

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far.