Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core principles that helped it get over 20 million views.

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

TL;DR Key Takeaways : A/B testing is essential for optimizing Facebook Ads by comparing variables like ad creatives, audience targeting, and placements to improve ROI and reduce wasted ad spend.

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Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Design compelling ad creatives with clear messaging and a strong call to action. Review all campaign elements, then submit your ads for Meta’s approval before they go live.