But perhaps colleges shouldn’t rush into slapping down any old logo on their grass. College football, more than any other American sport, is focused on team brands.

Any college football fan should be able to identify the longhorn from a mile away. The silhouette of a bull with (get this) long horns was first debuted in 1961 and was widely accepted by fans.

The 2023 college football season is less than a month away. The Notre Dame Fighting Irish will host the Navy Midshipmen on August 26 to kick off the season.

The season’s second unveiling of College Football Playoff rankings produced little drama, thanks in large part to the field’s expansion from four to 12 teams. But it still was a bit jarring ...