Whether you love it or not, the UFL has done a lot better at sticking around than many other NFL alternatives. A willingness ...

The Southeastern Conference has some of the most memorable and iconic emblems in sports, but which throwback logos are the best?

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

On a hair dryer of a Sunday afternoon in the town that every June becomes de facto Baton Rouge North, the LSU Tigers didn't ...

Here is a look at our Big Ten helmet rankings for 2025.

The Big 12 features iconic mascots, with some being around for as long as the football team itself, and while they each carry ...

President Brad Chamberlain announced the Luther College Norse are changing athletic conferences, moving to the Midwest Conference for the 2026-27 academic year. “Luther College is a proud Iowa college ...

Sports like baseball are an afterthought in the consolidation of college conferences into mega conglomerates. The Big Ten now has 17 baseball-playing schools – Wisconsin is the lone school that ...

Men’s Division I College Basketball Conference Tournament Central 2025 Sun.–Wed., March 9–12: Lake Charles, La. ( PDF Bracket ; BtB Primer ) Champion: McNeese ...

Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

Petitti was smiling Monday perhaps because that SEC stranglehold on college football may at last be loosening. Deep in the heart of SEC country, Ohio State had just beaten Notre Dame, 34-23, to ...

The College Football Playoff committee has valued big-time brands over the best football teams when considering the playoff this season, Big 12 Commissioner Brett Yormark said.