The U.S. potato chip market—just potato chips, never mind tortilla chips or cheese puffs or pretzels—is estimated at $10.5 billion.

1/2 cup chips with about 2 tablespoons dip: 285 calories, 16g fat (4g saturated fat), 8mg cholesterol, 217mg sodium, 33g ...

No surprise here: Hawaiian Kettle Style Potato Chips were the go-to in-you guessed it-Hawai'i, where they were over 2,500% more likely to be purchased than the national average.