The Trump administration threat of a 50% tariff on all Brazil imports will hit a variety of American companies. That includes coffee chain Starbucks, which imports a lot of coffee beans from Brazil. Brazil is the largest coffee exporter to the U.

Trump’s pledge to place a 50 percent tariff on all imports from the South American nation will drive up the prices of coffee — and orange juice.

Economists and industry insiders are preparing for the possibility of pricier coffee in the coming months, a possible consequence of President Donald Trump threatening to impose a 50% tariff on imports from Brazil.