Coca-Cola, a global titan in the food and drink industry, boasts an instantly recognizable logo and iconic color scheme that resonates worldwide. Coke drinkers can spot their favorite beverage ...

So, the Coca-Cola Company began painting its barrels red in order to help customs and tax officials distinguish them from barrels of booze. The shade stuck—and the rest is history.

Designed by the individuals running the stores, the Coca-Cola logo has been re-imagined as signs, paintings and murals, reflecting the brand's deep connection with local culture over the years.