While free nights and flights are the long-term goal for most rewards members, extra program benefits add just a touch of ...

Bob Wilson and David Court share their memories about our pioneering trip to Japan and Malaysia nearly 60 years ago ...

Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges ...

Choice Hotels International, Inc, an industry leader in extended stay, is proud to announce that WoodSpring Suites has been named the #1 economy extended stay brand by the J.D. Power 2025 North ...

Choice Hotels has filed a trademark infringement lawsuit against the former operators of a Clarion Inn near Milwaukee’s airport.

Last week, Choice Hotels International, Inc. (NYSE: CHH), concluded its 69th Annual Convention. Over the course of three days, Choice Hotels showcased how its growth, strategic investments, and ...

Ascend Collection, a part of lodging franchisor Choice Hotels, has surpassed 400 independent hotels worldwide. Known for its resort, historic, and boutique hotels, the brand said it is embracing a ...

Highlights include new food and beverage pilots for Comfort and Country Inn & Suites, new Ascend Collection logo celebrating milestone of over 400 open hotels, and awards for top hotels Choice ...

Minor Hotels has unveiled its evolution into a guest-facing masterbrand and reinforced its commitment to creating innovative and insightful hospitality experiences that deliver what matters most ...

Minor Hotels has announced its evolution into a unified guest-facing master brand, reinforcing its focus on delivering personalized and impactful hospitality experiences. The global hospitality leader ...

Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign Actor Keegan-Michael Key returns for this year’s marketing push, which focuses on guest prioritization of experiences and aims to ...