Rolex had cracked the riddle of the bi-color ceramic bezel, and this was perfect, the best of both worlds — the old school favorite of Che Guevara, Hunter S. Thompson and Magnum P.I., featuring the ...

The revolutionary Che Guevara wore a Rolex ‘Pepsi’ 1675 during his lifetime and reportedly was wearing the timepiece when he was captured and executed in Bolivia in 1967.