A channel acts as an important part of your small business's overall marketing strategy and is one of the "Four Ps" of marketing – product, promotion, price and placement, or distribution.

For one, cross-channel marketing typically reaches a larger audience across traditional physical and digital platforms. With uniform messaging and coordinated campaign execution across an array of ...

Classic marketing schemes often offer data from only one, pre-selected channel. Multichannel marketing, in turn, offers more “global,” complete data, allowing you to better understand your ...

When you only invest in one marketing channel, you’re narrowing your reach pretty significantly. If some audience members aren’t engaging with that platform, you’ll be unable to reach them.

. Multi-Channel Marketing, under O’Dowd's guidance, has been instrumental in helping clients rake in millions of dollars in additional sales and profits annually.

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just ...

Where many economists, CEOs and workers see potential lost jobs as AI replaces human workers, Pankaj Monga sees a tool for ...

To improve the chances of your channel partnership marketing plan's success, take the following six actions. 1. Obtain useful data on company products and services. In addition to knowing how to sell ...

No one likes to be sold to. With the rise of ad blockers and privacy concerns among consumers, the message couldn’t be more clear to marketers. Today, it’s time to focus on making marketing ...

For paid channels, where you’re investing hard dollars in an effort to see net new revenue, there’s a concern that you’ll be paying for customers you already have, or that one marketing ...

Define your marketing goals and consider how they tie in with the different channel types. For instance, if one of your goals is brand awareness, you might want to focus your efforts on social media.