Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, ...

WhatsApp plans to introduce ads in the Updates tab, but this will not affect user privacy in chats and calls, Will Cathcart, ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

NYT Mini Crossword answers for June 11 reveal a quick yet tricky puzzle that had many solvers second-guessing their moves.

House of Secrets uncovers the hidden life of murder suspect Rex Heuermann. The three-part series includes interviews with his ...

Here's how you can restore deleted WhatsApp messages without having backup of them on your Android phone the right and easy ...