Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity.

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity.

Beleaguered Bud Light falls back on “Good Times,” music and football in its new campaign.

Bud Light’s controversial marketing deal with transgender social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been ...

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview.

Ted Nugent is having none of Bud Light over its marketing partnership with transgender social media influencer Dylan Mulvaney.

Bud Light maker Anheuser-Busch is launching a new summer ad campaign with weekly $10,000 giveaways in the wake of the disastrous partnership with transgender influencer Dylan Mulvaney.

The new ad could also welcome back what Bud Light has been known for as a beer that guys will do anything for, as past ad campaign have hit at.

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity.

New York (CNN) — Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad ...