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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"to talk to James and make him consider the brand. Nike decided to go a different route. Instead of showing the high school phenom caricatures of shoes and whatnot, they decided to let him see and ...
LeBron James made a touching gesture for the LA Fire Department last night. The horrifying wildfires in LA have affected over 200,000 residents as their homes and properties have been destroyed.
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