Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

Examples of Corporate Health Care Branding. An effective health care branding strategy should connect with your audience or prospects on an emotional and personal level. The more educational and ...

Today's star entrepreneurs aren't just lending their names to existing products; they're building real brands from scratch, and some are absolutely smashing it (in line with the best rebrands ).

Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

The brand logos of start-ups incubated by the EDII–Anna Business Incubation Research Foundation (EDII-ABIRF) were launched on Friday ...

Why Your Brand Name Matters First things first, your brand name is your first impression. It’s what people will see, hear and remember. An epic name sets the right tone for your business, grabs ...

5 best practices for creating a powerful graphic for your business process. You can design your business process in many ways, but the fundamental rule is to distill and simplify a complex process ...

Global Atlantic, a provider of retirement security and investment solutions, and a wholly owned subsidiary of KKR, has launched its new brand identity and logo. Global Atlantic’s new brand, the ...

Jenna Kutcher is a Minnesota-based mother of two who has more than a million followers, and as part of a 21-day challenge, she and 15 other influencers hired by the brand posted recipes and photos ...

Coherence now trumps complexity. As industrial giants refocus, a new protagonist has emerged at the center of this ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...