It’s no secret that the alcohol industry faces plenty of headwinds: but this year’s ranking reveal the top 20 alcohol brands ...

Authenticity in forming connections with others relies on several traits. Being transparent and open. Focusing on the needs and interests of others, rather than yourself. Demonstrating empathy and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Managing director James Osborn discusses his three-pronged growth plan for Hambledon Wine Estate, and his outlook for English ...

Differentiated brand identity Overall, examples of loyalty programs demonstrate their pivotal role in building long-term relationships. They transform one-time shoppers into loyal brand advocates.