Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

Authenticity in forming connections with others relies on several traits. Being transparent and open. Focusing on the needs and interests of others, rather than yourself. Demonstrating empathy and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...