WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family media ...

We’ve been conditioned to think of personal branding as the domain of influencers, LinkedIn gurus, or people who refer to ...

People assume that just adding a celeb's name to a brand is an easy way to make money. But there's much more to it than that.

Authenticity in forming connections with others relies on several traits. Being transparent and open. Focusing on the needs and interests of others, rather than yourself. Demonstrating empathy and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Explore 15+ real-world loyalty program examples from brands like Starbucks and Sloane Tea. Learn what works, why it works, and how to design your own rewards program.

How Jamie Haller built a modern women’s brand from scratch With her first store now open in Montecito, Haller discusses building her label from a line of loafers, with the help of a Substack army.

Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order ...

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new customers. But in an age of increased polarization and brand ...

Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts ...

Discover the 9 essential pillars of branding that define a strong brand identity. Learn how to build trust, consistency, and recognition with customers.

Brand marketing specialist, Flintlock Marketing, shares success following collaborative branding refresh for UK plant-based food company Chichester, United Kingdom--(Newsfile Corp. - November 18 ...