UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider ...

That was your brain on drugs. This is your brain on Federal Express' "Caveman" Super Bowl commercial--ugh. Using brain-scan images of people who watched advertisements aired during Sunday's ...

The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report. The research, in Current Biology, suggests subliminal advertising is probably ...

In other words, this is your brain on ads. ... The dual devices enable researchers to connect the volunteers’ brain patterns with the exact video images or banner ads or logos they’re viewing.

Publishers employ five clever brain tricks to boost ad views and engage their audience more effectively. Business Insider Subscribe Newsletters ...

Although it’s too soon to use the new results in the clinic, the test provides advantages over previously reported ‘clocks’ — ...