The Boston Celtics logo on the court at TD Garden. ... The court will get its official introduction on opening night at TD Garden on Oct. 18, when the Celtics host the 76ers.

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Celtics jerseys with Vistaprint patch (Photo from Boston Celtics) Jayson Tatum, sporting a Celtics jersey with the GE sponsorship patch. The Celtics' deal with GE expired after the 2019-20 season.

The Boston Celtics officially revealed which players will head out to Las Vegas this week with the NBA's annual Summer League kicking off.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

With a league-best 18 championship banners hanging from the rafters at TD Garden, the Boston Celtics are much more than simply the team to beat in 2024-25. Boston is the class of the Association ...