The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning.

The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style.

The Celtics released their new alternate logo on Monday, a day after the Boston Globe first reported the news. The alternate logo (left) “is a combination of classic visuals that have been ...

Photo: The Celtics' new alternate logo Boston will debut what it is calling the "Lucky Alternate" this season, according to the Boston Globe.

The Celtics will have a new alternate logo for the 2014-15 season, called the “Lucky alternate.” The logo features a white silhouette of Lucky The Leprechaun, the character created in the ...

NBAE/Getty Images The Celtics have one of the most iconic logos in all of basketball, and that’s not changing anytime soon. But the team will unveil an alternate logo for the upcoming season, which ...

Boston's made a few tweaks to the classic look in order to create the alternate logo, which features the silhouette of Lucky the leprechaun with a green background around it.

The Boston Celtics will debut a new alternate logo this week, according to a Boston Globe report. Check out a sneak peek of the new look.

As the NBA plays around with their uniforms, moving the league logo and considering adding gold championship tabs, the Boston Celtics are doing a littler a ...

The Boston Celtics are changing things up next season, as the team will have a new alternate logo for the 2014-15 NBA season called the "Lucky Alternate." The Celtics will debut their new logo ...

Celtics season ticket-holders and corporate partners can also buy apparel featuring the new alternate logo two days before products are released to the general public.