Since Chemena Kamali took the reins at Chloé in 2023, the boho trend has been back on the fashion world’s radar. Loose floral ...

IT’S that time of year again when our favourite high street stores hold their summer sales. Not only can you grab a bargain ...

Crochet, fringe, sequins? Say less. These boho chic ponchos are the 'It Girl' accessory your summer outfits have been missing ...

The stylish combination is no longer a ’70s-era costume—here’s how the style set is modernizing the look this summer.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Long before fashion magazines and TikTok told the world what was trending, Black women had done it, and they did it better.

Alix Earle gave boho chic dressing a contemporary spin in a striped semisheer maxidress courtesy of De La Vali for the “ ...

Smocked, floral, and ready for literally any sunny occasion, this maxi dress is a warm-weather all-star. It comes in 17 ...

Relatively unknown outside fashion circles, Meryll Rogge steps into the spotlight as Marni's new creative director – and one ...

When you’re a supermodel, fashion legend, and former Victoria’s Secret angel, you’re bound to have a slew of incredible ...

From Burberry at a Somerset hotel to Loro Piana at an Italian flower stand, here are the pop-ups bringing a new meaning to ...

Cowboy boots are back—and they’re bolder, more wearable, and more stylish than ever. Whether you spotted them stomping through Glastonbury, ...