Everywhere you looked on Opening Day at American Family Field in Milwaukee, there was Bob Uecker — if not in body, certainly in spirit. Uecker passed away in January at age 90 after more than 50 ...

What does Bob Uecker reference, 'I must be in the front row' mean? The iconic line uttered by Uecker refers to a legendary Miller Lite ad campaign, in which Uecker misunderstands the contempt he ...

'I must be in the front row:' Bob Uecker and the Miller Lite commercials. ... April 25, 2014, in section 422 at Miller Park in Milwaukee known as the "Uecker Seats." ...

Bob Uecker jokes with photographers and well wishers during the unveiling of his statue Friday, April 25, 2014, in section 422 at Miller Park in Milwaukee known as the "Uecker Seats." ...

You know, that hilarious commercial, I think it was filmed a Dodger Stadium where, you know, he's in the seats and the usher kicks him out. He goes, oh, it must be down to the front row.

None of which, however, compare to the infamous “Front Row” ad, in which an usher lets him know that he’s in the wrong seat. And thus, the “Uecker Seats” were born. 5.

Bob Uecker, the Hall of Fame baseball broadcaster with a quick wit and an unending love of the game, died Thursday. He was 90. Uecker had been battling small cell lung cancer since 2023, his ...

Bob Uecker, known throughout the ... Mr. Uecker mistakenly takes a seat in the reserved section of the ball park, ... Bob, it is front row,” Listecki added. In their statement on Thursday, ...

MILWAUKEE — Bob Uecker, who parlayed a forgettable playing career into a punch line for movie and TV appearances as “Mr. Baseball” and a Hall of Fame broadcasting tenure, has died. He was 90.

Perhaps the best-known moment from his showbiz career is one of the commercials, where an usher informs Uecker that he’s in the wrong seat. “I must be in the front row,” he says confidently.

Cutouts are seen near the Bob Uecker seats in the upper deck at Miller Park before a baseball game between the Milwaukee Brewers and the Chicago White Sox Monday, Aug. 3, 2020, in Milwaukee. At ...

Last Updated: January 16th, 2025 by Jake Cain In the wake of Bob Uecker’s passing, one of his most memorable contributions to pop culture has resurfaced: the iconic Miller Lite “Front Row ...