Blue Note Jazz Festival made its Hollywood Bowl debut, putting a modern spin on a historic jazz tradition over Father’s Day ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform.

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

The previous logo used for nearly 30 years featured a sleek, winged blue note outlined in yellow, white and royal blue. “A classic look for a new era,” the Blues described of the new jerseys ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

The new Blue Note logo will feature two colors instead of three, thicker blue and yellow keylines, and a slight reshaping of the Note. It will be featured on the new home and away jerseys.