It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

Kia’s Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do Kia violated these four basic design principles.

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo.

Few brands are more iconic than Nike. From its swoosh logo to its slogan “Just Do It,” the company has mastered the artistry necessary to build a renowned brand.

Atlanta Drive GC is part of Blank’s AMB Sports and Entertainment (AMBSE) portfolio, alongside the NFL’s Atlanta Falcons and MLS’ Atlanta United, and will compete in TGL’s first season, set ...

Former CD Projekt Red developers have founded a new studio, Blank., and will focus on creating games that “favor novel territory rather than well-trodden ground.” ...

A new 'Blank Canvas' colorway of the Air Jordan 4 is reportedly releasing exclusively in women's sizing in 2022. Click here for a detailed look.

Microsoft has a new Edge logo that looks like a wave. It’s a new design for the company’s browser that is due to launch soon ...