New Bing logo (embargo) Tom Warren is a senior editor and author of Notepad , who has been covering all things Microsoft, PC, and tech for over 20 years. Microsoft's Bing search engine is getting ...

Bing has a new look and name. Microsoft's search engine is now being called "Microsoft Bing," which is using an updated logo. In a blog post Monday, ...

Earlier this year, we got a sneak peek of what was considered a possible new Bing logo. Today, it’s official. Bing has a new identity and logo. Using the Microsoft corporate font, Segoe, the word Bing ...

An Internet search on the evolution of the Bing logo returned some fresh hits Thursday as tweaks were made at the 6-year-old Microsoft product.

Microsoft has updated the logo for its Bing search engine, seen above on the right. The bright yellow has been replaced by a tame green and switched the ‘b’ to upper case.

The new Bing logo. (Credit: Microsoft) The logo has been redesigned, as has the home page, but the big changes, according to Microsoft, are the ones you can't see.

Yahoo recently revamped its logo, and Bing is getting the same treatment, albeit without the 30-days that Yahoo used to showcase alternate new logos and hype up its new effort.

Microsoft has made some improvements to Bing in an attempt to take its search engine into the "next phase" of its life. To help, it's given Bing a new logo.