NY Waterway partnered with Big City Tourism christens Franklin Delano Roosevelt ferry at Pier 79 in Manhattan, New York City on Thursday, 30, 2023.

Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity. So far, it’s getting rough reviews.

Kareem Holmes owns Big City Tourism, New York City’s only nautical Black-owned business. Holmes’s vessel, the Franklin D. Roosevelt, takes patrons through New York City’s Hudson and East ...