Learn how to make Betty Crocker’s iconic fudge brownies from scratch, bringing rich, gooey deliciousness straight from your ...

Betty Crocker may smile out from many ads and boxes of cake mix, but she isn't a real person. So who created the iconic marketing image and Betty Crocker brand?

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her ...

Betty Crocker has shed her cookie-cutter image. The icon of the idealized American homemaker since her introduction in 1921, Crocker and her white-bread, middle-class looks have adorned cookbooks ...

"It's time for Betty Crocker and here she is, America's first lady of food, your Betty Crocker, brought to you by General Mills," the announcer would say. In 1924, Betty hit the Minneapolis airwaves.

Betty Crocker reveals the dessert and savory party platter recipes that are most searched during the holidays. The baking company provides a state-by-state breakdown using internal data.

Betty Crocker is celebrating its 100th birthday by giving cooks and bakers the opportunity to have their recipes featured on a custom box. The #CallMeBettyCrocker recipe contest is open now ...

1950, meet 2020. The Betty Crocker is said to be the most-sold cookbook in American history, and the iconic first edition, with its signature red cover, is the most-used book in my own house.By ...

Betty Crocker, owned by General Mills, puts a disclaimer about genetic engineering on their products containing GMOs. The disclaimer led to an insightful exchange with a consumer on Twitter.