After 106 years, Bentley's fifth-ever design of its famous winged 'B' logo takes on a sharper and more modern look.

Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fifth rebrand since the carmaker was founded more than a century ago.

advertisement 07-03-2025 DESIGN Bentley modernized its logo without pulling ‘a Jaguar’ The British luxury automaker redesigned its emblem for just the fifth time in over a century.

Bentley unveils the fifth iteration of its historic Winged B logo. The modernized embled will make its debut on an all-electric concept car.

The latest edition of our weekly Dezeen Agenda newsletter features Bentley's revamp of its Winged B emblem. Subscribe to Dezeen Agenda now.

Bentley’s design DNA has always leaned into heritage, especially when it comes to its iconic “Winged B” emblem. Still, even long-standing traditions make room for change. That’s why the ...

Bentley has a new look! Earlier this month it revealed a redesigned badge, the fifth version of the famous B in its 106-year history. Officially called the ‘Winged B,’ the new logo follows a ...