At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

Shelton competes wearing a customized version of The Roger Pro shoe, having switched from New Balance FuelCell 996 v4.5 back in March as a part of his massive head-to-toe deal with On alongside ...

Ben Shelton will be seen wearing shoes gifted by Roger Federer at US Open 2022. American teenage star Ben Shelton was seen donning shoes sent to him by 20-time Grand Slam champion Roger Federer .

Serbian Novak Djokovic and American Ben Shelton advance to the quarterfinals during the 2025 Wimbledon Championships in ...

Ben Shelton's US Open run shows he is a star on the rise who just might change the game ... A high-profile apparel and shoe deal with On, the company that Roger Federer made an early investment in.

Ben Shelton is quickly becoming an ace for On Shoes’ big swing on tennis On co-CEO Marc Maurer, along with doubles partner Roger Federer, are storming into the U.S. Open with a new collection ...

Ben Shelton is one of the 10 best tennis players in the world, and he's looking to put on another big performance at Grand ...

Ben Shelton reached his second Grand Slam quarterfinal Sunday at the US Open, ... Shelton signed a shoe and apparel deal with On, the Swiss company that Federer was an early investor in.

EDITOR'S NOTE: On Sunday, Ben Shelton defeated Tommy Paul, 6-4, 6-3, 4-6, 6-4, to reach his second Grand Slam quarterfinal of the season, and of his young career.

I wanted to be a little bit different from anyone else,” Ben Shelton said recently in Madrid. He was actually talking about his decision last year to sign a major deal with the small-but-growing ...

With $1 billion in sales and a stable of players that includes No. 1-ranked Iga Swiatek and young American star Ben Shelton, the surging Swiss running shoe company wants to become a tennis powerhouse.

Ben Shelton and Trinity Rodman went Instagram official on March 17. The new couple confirmed their romance with a snap embracing in an elevator which Shelton captioned, "I been focused, but I’m ...