Five years after a widely revered study was debunked as totally bogus, Helen Coffey asks the experts whether trust in the ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any ...

Behavioural science can transform the effectiveness of medical education programmes. So what is the benefit for MA teams? One key area is evidence-based communications to support improvements in ...

How can we decrease the amount of shoddy science and improve the rigor of research in the behavioral sciences?

Ultimately, the most effective AI adoption strategies recognize that humans fundamentally drive the implementation of ...

According to the study’s authors, the behaviour appears intentional. They believe the whales might be trying to interact or ...

Behavioural science can also be used to assess brand strategy and tactics. Analysis of brand plans using a behavioural science lens often shows disconnects between the two, ...

Nicholas Phillips was the 2025 commencement speaker for the WilmU College of Social & Behavioral Sciences. He currently works ...