News

Mattel Using Generative AI for Future Barbie Line (& Other Toys)
Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...
Mattel and Mastercard Execs on Building Brand Trust and How Greta Gerwig’s ‘Barbie’ Broadened Appeal
Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building ...
KSL6h
Have You Seen This? Online influencer recreates iconic Barbie movie dresses
Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...
AI Barbie? Mattel & OpenAI Team Up For Smart Toys & Games
The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...
Bleeding Cool2d
Barbie Reveals Masters of the Universe Princess of Power She-Ra
Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...