3. On the day, look out for Baby Top Deals and add them to your Baby Wishlist. Then add all your products to your cart and go to check out. Make sure the "Use my discount" checkbox is applied and ...

If you’re thinking of buying a car seat in the next year, you may want to be aware of new federal car seat guidelines going ...

Walmart partnered with Hasbro as the exclusive retailer of new Pig family-of-five merchandise, but the Peppa Pig Toys Oinks + ...

The new Barbie® doll features a CGM and insulin pump, and is dressed in a blue polka dot pattern to represent diabetes awareness.

The president warned of a 100-percent tariff on Mattel and said that the company "won't sell one toy in the United States." ...

Finding a great car seat toy can make traveling with a baby much easier and more enjoyable.

In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and dolls using ChatGPT and other AI tools.

The LeBron James Kenbassador Barbie doll will be available Monday at select Target stores and on Target’s official website, Amazon, Walmart and Mattel Creations with a suggested price of $75.

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James.

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

Arizona native and Olympic champion Jade Carey is reaching another career milestone: A Barbie doll honoring her achievements at an Olympian. Carey and U.S. Olympic teammate Jordan Chiles were ...