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Design consultancy Elmwood set out to preserve the nostalgic familiarity of Ribena when revamping the logo of the British squash brand while dialling up its most recognisable qualities.

We'll dive deep into the brilliant world of logo design and brand identity. Get ready to understand why some logos stick while others fade.

Check out this Ultimate Guide to the Logo Design Basics: Fundamentals for Designers. Follow the logo design process to create winning brands!