From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start.

If beauty is indeed truth, as John Keats claimed, then this story ought to be true: The logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the ...

Apple filed a federal challenge to New York’s trademark application for a new “Big Apple” logo, saying it’s too similar to the stylized emblem found on iPhones, iPods and iMac computers ...

The app’s website already has the new logo, and it will be added to other platforms in the coming weeks. Prior to that, a petition at Change.org asking Apple to “Save the Pear” got almost ...

If beauty is indeed truth, as John Keats claimed, then this story ought to be true: The logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the ...