Apple’s quest to own the IP rights to something as universally generic as an actual piece of fruit speaks volumes to the company's sense of self-importance, and the assumption that because it ...

Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...

Apple is reportedly attempting to gain IP rights to images of apples in Switzerland. This could result in a 111-year-old fruit company being forced to change its logo.

NPR's Mary Louise Kelly talks with reporter Gabriela Galindo about the tech company Apple seeking to trademark the image of apples, the fruit, in Swiss court.

A small Canadian company has created a genetically engineered apple that doesn't go brown when you slice it. It's waiting for approval from the U.S. Department of Agriculture. But some apple ...

Apple is trying to trademark a very simple image of an apple Swiss farmers have used an image of the fruit in their logo for decades. The tech company is now suing them.

Apple seeks IPR for images of actual apples in Switzerland, ... Apple first tried to secure the fruit trademark in Switzerland in 2017. ... Download the Mint app and read premium stories.