However, Apple stock has lost a bit of its luster this year, with tariff fears and a federal antitrust lawsuit weighing on ...

A new leaked render shared by tipster Majin Bu on X (formerly Twitter) shows that the Apple logo on the back of the iPhone 17 ...

'Apple’s new iPhone SE will kick off a pivotal year for its smartphone lineup,' he said in his Power On newsletter. '[iPhone SE 4] will modernize its lower-cost model in a bid to spur growth and ...

The Apple brand is now worth $145.3 billion by our count, up 17% over 2014. The brand ranks on top of Forbes' list of the World’s Most Valuable Brands for a fifth straight time and is worth ...

The foundation of Apple’s brand equity is its promise to deliver a delightful user experience to consumers. Less than stellar consumer reviews on a number of applications from MobileMe to Apple ...

Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. It's got nothing to do with products ...

Apple’s brand is valued at over $200 billion, in part because of the iPhone. But there’s one thing it does that makes it more valuable than the rest, and it’s something you can do too.

Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world. If it's dubious how a dollar value can be ascribed to a brand ...

Apple’s computers led HP, Dell and Sony, while the iPad bested Amazon’s Kindle Fire devices, Google’s Nexus tablets and Samsung’s various Galaxy tablets. The iPhone was the top brand for ...

Apple’s brand is certainly among the most valuable and recognizable in the world. Apple also happens to be the most valuable company on earth, worth around $1.9 trillion at the time I’m ...