Apple's TV streaming service has a new name, but unless you've been combing through press pages, you probably haven't noticed ...

Ready to spoil yourself when it comes to great streaming boxes? You need to make a trip to Walmart. There, you can get the ...

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed ...

The name change does cause a problem for the Apple TV streaming box - so what will a next-gen version be called?

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...

Apple TV+ price rise sucks, but makes sense – here's why it's worth keeping; How to avoid the Apple TV+ price hike – there's ...

As if teaching your dad the difference between Apple TV and Apple TV+ hadn't been hard enough, Apple’s just gone and made ...

"Apple TV+ is now simply Apple TV, with a vibrant new identity," said Apple.